Start with the Basics: Website Analytics

“Website analytics” show you how many people are coming to your site, how long they stay there, what they do while on your site, where they come from and how they find you. There’s no need to download anything. By adding the analytics code to your site’s HTML code you can find out…

• Find out how profitable your keywords are across different search engines and marketing campaigns
• Identify where website visitors come from and what content they are most interested in
• Track marketing initiatives such as ads, email newsletters, affiliate campaigns, referrals, paid links, search engines, and compare performance
• Use visualization maps to isolate data
• Use your visitor’s behavior to reveal trends
• Use site overlay to see exactly which links on each page are clicked

While there are many options for tracking this information, I recommend Google Analytics because a) it’s easy, b) it’s free and c) it gives you all the data you need to get going. Google offers Google Analytics as a free service to track, monitor and measure accurate statistics related to traffic, conversions and page views on your web site. Go Install Google Analytics If you’re not already running some sort of analytics on your site, follow the link below for a step-by-step guide to installing Google Analytics. Fair warning: this step may require the help of your web guy. http://properprocess.com/public/67/process-for-installing-google-analytics-on-a-website If you are already running analytics on your website: Spend an hour this week reviewing your data to understand where you are now. Look at trends in particular. If you don’t have a website: It’s hard to imagine any company that can do well without a website these days. If you don’t have one, I encourage you to get one. (Here’s a  list of questions to answer before you talk to a web designer) If you have a Facebook Fan Page: Spend an hour this week reviewing your insights to understand where you are now. Look at trends within user growth, consumption of content, and creation of content.

Everytime you log onto Facebook lately it seems that there is always something new. With the recent launch of Google+, Facebook has to stay one-step ahead.

With traditional Facebook users up in arms about the new changes, business page users can certainly take advantage of the new Timeline change. The new Timeline will be much more visual and user friendly when it comes to adding details and sharing information.

Stay tuned…Facebook is not done changing!

 

The Interfaith Career Network (ICN) is a fellowship of churches in the LaGrange are that have come together through volunteer members within their church families to help support and work with residents who seek to become employed or wish to pursue other opportunities.  Coordinated programs are offered weekly and monthly. There are no dues or fees for membership. Programs are open to everyone and volunteers are always needed. (more…)

In helping clients get started with social media, I go over the some simple steps with each one as we get ready to start them into marketing their business with social media. If you know you want to get started, but don’t know where to begin, start here.

· Determine your goals
· Decide who is your market and which social media are they on
· Decide how much time you have to spend on social media
· Decide who will manage your company’s social media
· Choose the social media networks you will use (Facebook, LinkedIN, Twitter)
· Decide on a strategy for your social media marketing
· Set up social media accounts
· Begin managing your social media marketing

Yes, this is simplifying the process considerable, but it really does not have to be complicated. It is all about strategy, which networks to use and how to use them.

Interested in social media support?
Call or email me today! Remember that we work as a team, so don’t worry if social media is not your area of expertise.

Google, the king of search engines, recently set out on a search of its own—to identify the qualities that make the highest- quality managers at Google Inc., and then to replicate those qualities across the entire company. (more…)