Using Social Media to Make Yourself More Attractive to Potential Employers

June 25, 2014 Aileen Gilpin No comments exist

With the invention of social media, the job search process has drastically changed over the years. Instead of just skimming through a stack of resumes, hiring managers are now looking online to find additional information about the people that they are interested in hiring. Your social media presence can make-or-break your job search efforts, and it is important that you consider the messages that are being shared through your social media accounts.

Personality Shows Through Your Posts

Everyone can put on their best face in an interview, but browsing through status updates and online photos of a person can reveal their true personality. If you are looking for a job or looking to be promoted, make sure that your social media accounts are portraying the right image for yourself. For example, some of those old spring break photos could potentially cost you a job if they give the hiring manager the wrong impression.

Networking Through Social Media

It is much easier to land a new job if you have a personal connection with someone in the company, and social media can provide you the opportunity to connect with people in your industry. Reach out to others through Facebook, Twitter, and LinkedIn, and be genuine in the way that you interact with them.

Don’t network with the sole purpose of finding a job, instead your goal should be to make friends and connections that will last for many years to come. Real relationships in the industry can be very valuable, and might lead to other opportunities later on.

LinkedIn is Essential

If you have to choose just one social media site to use, make sure that you have a LinkedIn profile setup. This platform provides a great way to connect with potential employers, and it gives you the opportunity to showcase your experience and skills. Think of LinkedIn as an interactive resume, which is much more effective than a basic resume printed out on paper.

It will take a little time to connect with people via LinkedIn, and you will need to dedicate enough effort to setup your profile and portray the right message. But it is worth the effort, because many people have success finding work through LinkedIn.

Hire a Professional

Trying to find a job on your own can be hard, especially if you don’t understand the right strategies to find a job that is a perfect fit for what you are looking for. If you are serious about advancing your career, you should consider the services of a professional career coach, who can help you to develop the right social media profile online. Working with a career coach might be the edge that you need in order to land the job of your dreams.

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