We’re always seeking ways to work smarter not harder especially when it comes to the sales cycle.Recently, I attended a workshop on Closing the Sale – A Natural Step and it reminded me of the key points in finalizing business sales. Going to workshops focused on my experience is a great way to refresh my skills and bring to the forefront on my mind all the smart techniques learned over the years. One one piece that I walked away wanting to learn more about was how can we do more, better, faster, with less.

Here’s to your success!

5 Easy Ways to Increase Sales – Fast! 

What am I doing wrong?

That’s the question we as business owners ask when things are not going gangbusters. It is also often true that we may not be doing anything wrong, but rather that we need to discover new, different, and efficient ways of doing things.

Here is a list you can use as an evaluation measure of your marketing efforts. It includes six important marketing principles that can affect your business success.

Target niche markets – Likely, not everyone is the best prospect for your products or services. So target your marketing initiatives to reach the people with the greatest need for your services.

Always incorporate an offer in your advertising – Always incorporate a captivating offer in your advertising. You may offer free information or guidance that will attract customers to your web site.

Collect and use contact and follow-up data – Many businesses acquire over 50% of their sales by sending follow-up communications to customers who didn’t buy the first time.

Diminish risk – Most people refrain from making a purchase because they don’t want to risk disappointment or financial loss. You can eliminate this risk by providing a liberal satisfaction guarantee.

Diversify – Expand your existing customer volume and capitalize on more business from satisfied customers rather than spending more money finding new customers.